HRH Princess Reema Bandar Al-Saud

HRH Princess Reema discusses her career, professional experiences and future project at this year's SXSW

Princess Reema Bint Bandar Al-Saud, CEO of Saudi Arabian luxury retailer Alfa Intl, says "you cannot have half of your population not working," Over the past two years, Princess Reema has been making bold moves toward women's empowerment in Saudi Arabia.