MITHAAL is dedicated to supporting and inspiring Saudi women and girls with their goals to become professionals in their chosen fields. We believe that one of the best ways of achieving this is by providing role models to inspire women and girls as well as provide guidance and insight on how to be successful. 

As change agents in their communities, social entrepreneurs are a fundamental aspect in the social and business arena in the Kingdom and will help identify the opportunities, open doors for innovative solutions and allow them to create solutions that help improve society
— HRH Princess Banderi Alfaisal